Odisha at a Glance

Vision, Mission & Objectives

Shaping the Future of Tourism in Odisha
Odisha Tourism — Department of Tourism

A Commitment to Responsible & Inclusive Tourism

The Department of Tourism, Government of Odisha, is dedicated to positioning Odisha as a world-class destination — one that honours its ancient heritage, protects its natural ecosystems, and empowers its communities. Our vision and mission guide every initiative we undertake for the sustainable growth of tourism.

574.7+ km

Coastline

2,000+

Years of Living Heritage

62

Tribal Communities

30

Districts Countless Experiences

Our Vision & Mission

VISION

To develop Odisha as one of the most preferred tourist destinations and to place it prominently on the domestic and international tourism map.

THE MISSION

1) To promote sustainable tourism as a means of economic & inclusive growth, social equity & integration.

2) To promote the image of Odisha abroad.

3) To give high priority to development and promotion of the prime tourism products, conservation of heritage, natural environment, etc.

4) To ensure beneficial outcome to all the stakeholders.

THE OBJECTIVES

1) To promote Sustainable Tourism with a view to create employment opportunities and to bring about socio-economic benefits to the community.

2) To preserve, enrich and promote Odisha’s unique cultural heritage, natural resources and environment with a view to achieve sustainable development; addressing the regulatory & tourism promotion/development functions in PPP mode at all levels, in an effective & well coordinated manner.

3) To promote Odisha as one stop destination to experience cultural heritage, eco-tourism and rich wilderness so as to boost foreign & domestic tourist arrival in the State.

Strategic Pillars

Our approach to tourism development rests on six core pillars that together ensure a holistic, sustainable, and people-centred growth of Odisha as a destination.

Sustainable Tourism

Promoting eco-friendly practices, minimizing environmental impact, and ensuring tourism development preserves Odisha's natural ecosystems for future generations.

Heritage Conservation

Safeguarding ancient temples, monuments, living traditions, and intangible cultural heritage through responsible tourism management and awareness programs.

Community Empowerment

Creating livelihoods for local communities, supporting women entrepreneurs, and ensuring tourism benefits are equitably distributed across all regions.

Infrastructure Development

Investing in quality connectivity, accommodation, wayside amenities, and visitor facilities to ensure a seamless and comfortable tourism experience.

Digital Innovation

Harnessing technology — AI trip planners, virtual tours, digital guides — to modernize visitor experiences and promote Odisha globally in the digital age.

Global Promotion

Strengthening Odisha's presence in international markets through strategic branding, participation in global tourism forums, and targeted outreach campaigns.

Key Objectives

Our strategic objectives frame the actionable goals behind our vision and mission — ensuring that every initiative drives measurable, meaningful progress in Odisha's tourism landscape.

Did You Know?

Odisha's eco-tourism initiative, the Eco Retreat, has been recognized nationally for setting benchmarks in luxury sustainable glamping, blending nature conservation with world-class hospitality.

  • Sustainable Growth

    To encourage Sustainable Growth by using tourism to create more job opportunities and improve the income and livelihood of local communities, artisans, and rural families across Odisha.

  • Heritage Conservation & Preservation

    To strengthen Heritage Conservation and Preservation by protecting and promoting Odisha's unique cultural heritage, natural resources, and environment, supported by an effective and well-coordinated Public-Private Partnership (PPP) framework.

  • Global Branding & Positioning

    To enhance Global Branding and Positioning by establishing Odisha as a "One-Stop Destination" for Cultural Heritage, Eco-Tourism, and Wilderness experiences, increasing domestic and international tourist arrivals through authentic and responsible travel offerings.

Begin Your Odisha Journey

Discover the destination that inspired our vision — rich in heritage, alive with culture, and open to the world.

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