"Pipili, located in the Puri district of Odisha, is a vibrant craft village renowned for its traditional appliqué work, locally known as “Chandua.” This centuries-old craft involves stitching colorful pieces of cloth into intricate designs, often depicting flowers, animals, mythological themes, and geometric patterns. The village has a long-standing association with the Jagannath Temple of Puri, where appliqué items are traditionally used in rituals, especially for decorating chariots during the famous Ratha Jatra.
Walking through Pipili is a visually delightful experience, as shops lining the streets display a wide variety of bright and artistic handicrafts. From decorative umbrellas and canopies to handbags, lampshades, cushion covers, and wall hangings, the craftsmanship reflects both tradition and creativity. The use of bold colors and symmetrical patterns makes these products highly attractive to tourists and art lovers.
The artisans of Pipili have inherited this craft through generations, preserving its authenticity while also adapting to modern tastes. Many families in the village are engaged in this art form, making it an important center of livelihood and cultural preservation. Visitors can observe artisans at work, gaining insight into the detailed stitching and design processes involved in creating appliqué items.
Pipili is not just a shopping destination but also a cultural experience, offering a glimpse into Odisha’s rich handicraft heritage. Its strategic location on the route between Bhubaneswar and Puri makes it a convenient stop for travelers exploring the region. The lively atmosphere, colorful displays, and traditional craftsmanship —which has been granted Geographical Indication (GI) status— make Pipili a must-visit destination for those interested in art, culture, and local traditions. It stands as a symbol of Odisha’s vibrant artisan community and their enduring legacy."